I designed roughly 10 newsletters a week, sometimes even more during busy holiday seasons. Each send targeted, or re-targeted, customers to let them know about product launches, deals, and gave them reasons to buy or gift Baked by Melissa.
I designed paid social ads for Instagram, TikTok, Pinterest, and Reddit to support ongoing campaigns and seasonal promotions.
The creative focused on new flavor launches, holiday gifting reminders, and messaging aligned with our broader brand campaign, which highlighted everyday gifting moments. Each ad was tailored to platform-specific formats and user behavior to maximize visual impact and engagement.
I designed homepage banners, collaboration pages, and holiday gift guides for the Baked by Melissa website. My focus was on highlighting products through clear visual hierarchy and seasonal storytelling, while ensuring all designs were responsive across devices.
I collaborated closely with the development team to ensure smooth implementation and maintain consistency across the site.
I designed static and video out-of-home ads for holiday campaigns, including Christmas, Hanukkah, and Valentine’s Day. These ads ran throughout New York City, both in subway stations and via Curb taxi screens. I used video editing to highlight product details and integrate behind-the-scenes bakery footage, aiming to capture attention in fast-moving environments while maintaining brand consistency.
