I focused on making the design for It’s a Secret instantly recognizable and impactful. The look uses a sharp monochromatic base of black and off-white and is contrasted with a single, highly saturated red. Paired with clean, utilitarian typography, the final identity is grunge, yet refined.
It’s a Secret threw events every few weeks. I was tasked with designing social media flyers that were bold and scroll-stopping while clearly communicating important details like time, place, and the performers.
I designed a collection of merch, including a t-shirt, stickers, key chain, and notebook. The collection uses bold graphic placement and tactile quality to turn simple tokens into physical extensions of the brand's aesthetic.
